Business

Equity Unveils A New Look, Accelerates Momentum Through A Refreshed Positioning – theinsider.ug

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Equity Group Holdings Plc has launched a new brand identity that reflects a streamlined financial services provider positioned as a catalyst for the development of the region.

The Group has unveiled a new unified brand identity, signalling its next frontier in delivering a seamless customer experience across markets and across demographic segments.

Speaking when unveiling the new identity
in Nairobi, Equity Group Managing Director and CEO Dr James Mwangi said, “The
new identity matches the new realities, business model, customer segments and
preferences, and the evolving digital space. It has preserved the essence of
the Group’s brand retaining the best heritage from the past, while introducing
the best of the future”.

Equity maintains
that the fresh identity matches the new realities, business model, customer
segments and preferences and the evolving digital space; enabling it to focus
on key areas that will see it remain relevant diverse and current consumer
needs. This, it adds, will be achieved through spurring economic growth by
empowering consumers; businesses and enterprises through innovative solutions,
infusing digital capabilities at all touch points, while nurturing existing and
building new relationships.

In a bid to
unlock new opportunities within the growing digital banking space, Equity will
continually focus on operational efficiencies, driven through innovations and
re-engineering of its value chain. Customers will be further enabled to
interact with the bank on self-service channels of mobile and internet devices
or on the 3rd party low variable cost infrastructure.

With operations strategically located
in 9 countries in Eastern and Central Africa namely Kenya, Uganda, Tanzania,
South Sudan, Rwanda, Democratic Republic of Congo (DRC) and now Zambia,
Mozambique and Ethiopia. The new look and outlook come with the promise of accelerated
growth and expansion, while delivering financial tools designed to unlock
social economic potential, create wealth and accelerate transformation of
households and enterprises across Africa.

The refreshed
look will first roll out in Kenya where the story of the Equity brand started 35 years ago and
eventually in all other markets where the Group has established its presence in
Africa.

With the new look, the Group seeks to
be a leading Pan-African financial service provider. It aims to empower
customers to transform their lives, while products and services seek to meet
the needs and aspirations of customers.











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